Blueforce Introduces Demographics Plugin for BlueforceEDGE
New edge-based stream analytics tool that delivers gender and age group recognitional support for a wide array of IoT and content orchestration applications for public safety, smart cities, and retail
Blueforce Development Corporation, a leader in edge-based IoT sensor fusion, cueing, and autonomous orchestration today launched Blueforce Demographics Plugin, a composable service that delivers ultra-low latency gender and age group identification for use alongside of other sensors and services for enhanced recognitional support. The Blueforce Demographics Plugin runs as a composable service within BlueforceEDGE, and is powered by Suspect Technologies, a recognized leader in cognitive services and redaction technology, and was founded by Jacob Sniff and Srikanth Parupati.
Blueforce has partnered with Suspect Technologies given their successful record in public safety, but more importantly, their world class auto-redaction technology which ensures privacy and anonymity while providing data driven autonomous triggering of content, data workflows, and sensor cueing. The Demographics Plugin, combined with Suspect Technologies CJIS compliant platform, provides industry leading accuracies of over 80% with sub-100 milliseconds image processing enabling quick response time and large-scale processing.
“Jacob and the team at Suspect Technologies have a stellar reputation in the market for AI that ensures privacy and anonymity. The Demographics Plugin is an essential component of our entry into retail, sports and spectaculars, and other verticals where “swarm intelligence” is an essential capability to enhance customer experience and loyalty,” said Michael Helfrich, CEO at Blueforce Development Corporation.
The Blueforce Demographics Plugin for BlueforceEDGE was built based on customer requests for specific IoT orchestration use cases to include:
- Content and Ad Targeting: By providing accurate gender, ethnicity, and age group data, targeted content and ads on displays can be delivered to the right people at the right time with a more personalized experience for each and every customer.
- Impressions and Impression Time: Demographics can serve as validation that an ad impression occurred for a specific gender/age group and for how long, providing additional insights for out of home advertising and more.
- Aggregate Reports: PDF aggregate reports can be created on an hourly, daily, and weekly basis provide marketing departments ample evidence to justify their resource allocation.
BlueforceEDGE software is our autonomous mobile edge compute software platform for forward IoT sensor fusion with edge-based processing for unattended ground sensors, AI/ML information services, and data interoperability. The Blueforce Demographics Plugin for BlueforceEDGE provides core demographics services while enabling disparate sensors and intelligent displays to interact with each other and leverage demographics across a wide array of autonomous operations.
“The BlueforceEDGE sensor fusion product, combined with Suspect’s leading video analytics, will have a large impact across smart city and commercial use cases. We feel honored to partner with a market leading sensor fusion organization such as Blueforce to bring cutting edge technology to so many organizations, which will help drive marketing operational efficiencies and safety,” said Jacob Sniff, CEO at Suspect Technologies, Inc.