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Samsung and Blueforce Partner to Reinvigorate Brick and Mortar Experiences: NRF 2023

Samsung Electronics America, Inc., an industry leader in the global display market, will showcase its technology at NRF 2023: Retail’s Big Show (Booth # 3657), offering retailers and system integrators a glimpse into the ways these solutions can reinvigorate brick-and-mortar experiences for customers and employees alike.

Leveraging Samsung visual display technology, retailers such as Duck Donuts, The Honest Worm and Beach People Studios now have a gateway solution to deliver complete immersive and sensory experiences through sight, sound and smell. NRF attendees can observe first-hand how this technology, which is powered by HARMAN, a Samsung company, MagicINFO™ software and Blueforce Development, a leader in edge-based IoT sensor fusion, cueing and autonomous orchestration, can trigger their senses – whether it’s a digital ad showcased or the sound of coffee pouring.  Blueforce Development, an edge-based IoT software platform that enables rapid, secure and intelligent connectivity between people, sensors and systems, delivers insights that increase situational awareness, reducing cognitive loads for retailers, driving operation efficiency and ultimately accelerating decision making through a single dashboard.

In addition to featuring Video Wall Displays and Indoor and Outdoor LED Signage onsite at its NRF booth, Samsung will unveil its NEW Samsung Kiosk Windows 10 IoT Enterprise edition joining our lineup of Samsung Kiosk solutions. The innovative and secure self-service display solution known for its ready-to-use capabilities and simple deployment combines a touch display with a speaker, printer, scanner and payment solution all in a sleek new design. The technology will now also be available in Celeron i3, i5 and i7, as well as Windows Operating Systems (OS), providing retailers greater flexibility and shoppers more convenient and alluring in-store experiences.

“Consumer expectations are ever-evolving, which is prompting retailers of all sizes to dramatically transform the way they meet these growing demands,” said Chris Mertens, Vice President of U.S. Sales, Displays, Samsung. “Delivering quality products is no longer enough – retailers must now entice and delight customers in ways that create meaningful connections and experiences. Through our strategic partnerships and the updates made to our display technology integrated with our MagicINFO™ software management system, Samsung is empowered to help retailers achieve this goal by embracing technology that captivates consumers through every point of contact, ensuring retailers’ viability in an increasingly competitive market.”

Retailers are actively using and embracing Samsung Display solutions to provide greater insights at every stage of a customer journey. At NRF, attendees will also have the opportunity to see first-hand Samsung’s key brands and how Blueforce triggers sensory experience and content.  If at NRF, see us in booth #3657, or send an email to info@blueforcedev.com for more information.